White Papers & Industry Research

Two suppliers can hold the same number of products and one of them earns seventeen times the enquiries of the other. This paper examines what separates them, across the 302 suppliers actively trading on the platform, and sets out three things the strongest performers do differently. Ends with an interactive scorecard: ten questions an intelligent supplier should be able to answer.

How data and AI are redrawing the competitive line in UK promotional merchandise. A field report from three countries and an honest assessment of what AI actually does in this channel, and where it still falls short. Argument led, evidence backed, vendor hype free.

Every Click Through Enquiry on Sourcing City is a professional distributor choosing what to present to a real customer. This paper analyses 675,000 of those decisions, across every product category, themed group and supplier, to reveal where UK and Ireland distributor demand is heading in 2026 and beyond. Written for distributors. Evidenced by data.

Mapping the global merch landscape: where promotional products fit within the broader merch economy, where the money flows, and why the next five years will reshape the entire industry. US, UK and European data throughout.

On workflow for batches of 1, the definitive guide to making money from Print on Demand at any scale, with any volume, without waste. Updated April 2026 with AI, Industry 4.0, and the North America against UK and EU market comparison.